Sunday, January 09, 2011

Logo Trends in India - 2010

Designing a logo for a company or an organization is one of the toughest job in the industry. For the normal eye it would just mean creating some symbol or playing around with typography (in most of the cases using the first alphabet of the company’s name).

But for the designing team and the organization it would mean much more than just creating a nice looking symbol. It reflects the company’s philosophy, vision and mission and strengthen its existing image in the eye of the end user.

The most difficult part while redesigning or revamping a logo is to keep the old flavour and add something new to create something amazingly refreshing. Lot of agencies are successful in doing so and few are not.

Last year was no different; lot of organizations went through the process of revamping their existing logos. Lets have a closer look at this logos and see what went right or wrong……

Airtel
The Chartered Financial Analyst


Muruguppa Group



RTI